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Smart Automotive Surfaces

Virtual Conference

Thursday, October 8, 2020
Register to attend at https://www.itbgroup.com/registration/?e=7945
Fee: $250USD per person
Download agenda

The ITB Group identifies automotive technologies at the intersection of surfaces and electronics.  The only event of its kind, the 7th annual Smart Automotive Surfaces 2020 conference aims to harness the energy of innovation and the discipline of automotive engineering to bring multi-functional surfaces to the global market. Component functional integration and processing is the foundation of this interactive virtual event.

Our US Sales Director Sam DiVergilio will present the new Origo Steering Wheel concept at the event. This award-winning concept steering wheel allows the driver to control all key functions purely by thumbs without letting go of the steering wheel, minimizing distracted driving.

1:35 p.m. The Origo 3D Touch Steering Wheel 
Sam DiVergilio, Director of Sales, Canatu (U.S.A.)

Every day, billions of people are using smartphones naturally with their thumbs. We wanted to bring the same familiar smart device user experience to driving. The Origo Steering Wheel provides a totally new way of interacting with the car improving safety with an intuitive HMI, familiar from the use of smart devices. With 3D touch controls, drivers manage frequently used functions directly from the steering wheel with their thumbs. Instead of touching onscreen the Centre Information Display or glancing at the Centre Console Trackpad, the driver can manage functions without letting go of the steering wheel, minimizing distractions and enabling a safer user experience.

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